If you've been searching for vertical video casting calls on the same platforms where you look for film and TV work, you've probably come up mostly empty. The vertical video industry does not centralize its casting the way theatrical production does, and a meaningful portion of the work never gets listed publicly at all. Understanding where this casting actually happens and how to make yourself findable to the people doing it is the first real step toward booking in this space.
Why the Usual Channels Don't Work
Most theatrical casting happens through a concentrated set of platforms and agencies. Vertical video casting is more distributed. A brand marketing team running a UGC campaign might post on an industry-specific platform, reach out through a talent agency that specializes in digital content, or contact creators and performers directly based on their social profiles. A microdrama production company might list roles on a short-form casting platform, run open calls through their own channels, or rely on recommendations from within their network.
The implication for actors is that visibility across multiple channels matters more than depth in any single one. Being findable in the places where this casting actually happens is more valuable than being perfectly optimized for a platform that doesn't serve this market.
Where Vertical Video Casting Is Actually Posted
Vrrrticals is built specifically for this. It's a casting platform for the vertical video industry, where brands, studios, and production companies post roles for UGC campaigns, branded content, and microdrama productions. Creating a profile there puts you directly in front of the casting teams actively working in this space, including both union and non-union productions across a range of content types.
Beyond dedicated platforms, brands and production companies often post short-form casting calls on their own social channels, particularly TikTok and Instagram. Following the studios and production companies producing vertical content you admire is a practical way to catch calls before they circulate widely. Some UGC casting is distributed through email lists maintained by brands and agencies, signing up as a creator or talent on brand portals can get you included.
Direct Outreach Works
In vertical video, direct outreach is more accepted and more effective than in traditional theatrical casting. Production companies working in short-form content are often smaller operations without dedicated casting departments, which means the people making decisions are more accessible. A well-crafted, concise message with a link to your vertical reel and your Vrrrticals profile will get read in a way that a cold submission to a major film studio would not.
Research the companies producing the kind of content you want to work in. Find the relevant contact, often a producer, creative director, or content lead and reach out with a brief introduction, your reel, and a specific reason you're interested in their work. Keep it short. Producers in this space are busy and move fast.
Making Yourself Easy to Cast
The other side of finding casting calls is making sure the right people can find you. A complete profile on Vrrrticals with your vertical reel, a clear description of your skills and experience, your union status, and accurate contact information is the most important thing you can maintain in this market.
Beyond your casting profile, your social presence functions as a live audition reel. Productions actively scout talent on TikTok, Instagram, and YouTube Shorts. Content you've posted publicly is something a producer might watch before they ever contact you, which means the quality of your organic content has real career implications.
Staying in the Loop
The vertical video casting market moves quickly, and roles often fill fast. Checking platforms regularly, setting up notifications where available, and keeping your profile current are all habits that matter more in this market than in slower-moving industries.
Sign up on Vrrrticals today and start getting in front of the brands, studios, and production companies actively casting for vertical video work.
